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When Freddy Shepherd, the former chairman of Newcastle United was looking for a replacement for Sir Bobby Robson as Newcastle manager, Steve Bruce was first reported to have been his main target.
At that time, United was ready to pay Birmingham more than £3 million in compensation for Bruce service at Newcastle, and Bruce himself was said to be keen to take over at St James' Park, but he later remained at Birmingham because of a job to do and determined to get on with it.
In February 2006, following the sacking of Souness, Steve Bruce was once again linked with the job, but again this time the job finally went to someone else, Glenn Roeder.
And now, when Mike Ashley was the owner of Newcastle United, he has faces a major decision to be made as soon as possible following the potential of United's relegation dogfight, with Joe Kinnear's has triple heart by-pass operation, Ashley now has to make quick move to find someone as Joe replacement whether temporary or permanently.
Beside Steve Bruce, some reports also suggesting the likes of Terry Venables and Bryan Robson have been considered as short-term options.
Steve Bruce himself (again) said that he is ready to answer the SOS message from Newcastle and become the next boss if Mike Ashley goes for it. Bruce would be instantly goes straight to the heart of the Toon Army if he actually took the job, and reports today said those close to him guarantee that he would take on the task at the Toon this time around.
Stephen ‘Steve' Roger Bruce (born 31 December 1960) is a boyhood fan of Newcastle United, and was ever said “They were my team, I went to support them as a boy and being a Geordie it's in-bred in you, you follow the club still the same today.”
Born in Corbridge, Northumberland, he was a promising schoolboy player but as a professional he was once being rejected by Sunderland, Derby County, Southport and (sadly) including Newcastle United.
Almost on the verge of quitting the career as professional footballer, Bruce was offered an apprenticeship by Gillingham manager Gerry Summers, and later went on to play more than 200 games for The Gills before joining Norwich City in 1984. In 1987, he moved to Manchester United, and achieved great success, winning the Premier League, The Football Association (FA) Cup and the Football League Cup.
Bruce managerial career start with Sheffield United, after spent several short periods of time managing Huddersfield Town, Wigan Athletic and Crystal Palace he joins Birmingham City in 2001 where he twice led Birmingham to promotion to the Premier League. After spent nearly six years with the Blues, Bruce resigned in 2007 to become the manager of Wigan.