Personally, I don't feel despoiled because of this deal. I haven't worn sponsored shirts since The Devil's Bank became our sponsor – a name I was ridiculed for using until the harsh reality dawned – because personally I don't wish to tout around any corporate name on my chest.
I don't particular like Wonga's business model, but frankly I don't see them as being materially more objectionable than Barclays, and many other festering sores of financial institutions that wrecked our economy and continue to perpetrate heinous acts against society (eg. cash starvation of our small businesses, interest rate rigging etc.) through avarice.
I don't see Wonga as being materially more objectionable than the multinationals who profit by child labour and despoiling the environment, provided of course they aren't doing it in their home country.
I feel the reaction to Wonga's business model is predicated largely on this crazy nanny-state notion we have in the UK that adults should not be expected to make any sensible decisions for themselves and stand on their own two feet.
I don't like Mike Ashley, but I realise only too well that he is running a business in an ugly, dog-eat-dog industry, and trying to be competitive with oil-shieks and Russian bandits who have grossly distorted the beautiful game.
I'm pragmatic enough to realise that this was a deal he had to do with someone, and almost certainly had very limited choices in this broken economy.
I won't decry him for doing so, but I won't be wearing the wonga shirt. I will however be cheering for the £6m centre back I expect us to sign either in January or the summer – a player we may not have bought without this deal.
And I will feel just a little happier when I walk up Barrack Road and once again see the “St James Park” signs back where they ought to be – and I certainly won't feel as though I'm a pleb who has been thrown a bone.